New Brow Collection by Zoeva!

Zoeva is one of those wonderful brands that I think tends to get overlooked in the beauty industry. First of all, they do amazing brushes, but we all know this right? What I think we all forget is that their makeup is pretty darn good too. From eyeshadows to blush they seem to nail it every time. They now have also released their brand spanking, new brow collection and boy is it good. The range contains a very visually appealing brow palette with a whopping nine shades, along with the brow highlight, pencil, and gel that I have been trying out. I have been giving all three a good go for a couple of weeks now so I thought it was about time I shared my thoughts with you.

The Graphic Brows pencil comes in four very realistic shades that blend seamlessly into the brows but still give you that definition you're after. I use the shade Cinerous, and considering how dark my brows are, I was shocked to see this was the second lightest shade, so there is certainly some room for improvement in the shade department. The shade itself isn't too warm which I like and it is also a tad lighter than my natural brow shade which helps keep my very dark brows from looking artificial. The nib on the pencil is thin enough so you can add detail but not so thin that it takes years to get your brows down. The brush on the other end of the pencil is also a nice addition and helps blend the colour in with your natural brow hairs. Brow pencils like this one are two a penny these days but I must say there is something about Zoeva's addition that is rather great and at only £7.50 it not only a bargain but it's better than most you would pick up at boot's for a similar price.

The Graphic Brow Fix is a long lasting gel that is lightly tinted to groom and shape your brows. The applicator wand is pretty tiny and perfect for getting a defined brow without the effort of using a pencil, powder or pomade. They come in three shades, I personally wear Arsenic, which is a cool darkish taupe. I love the shade and couldn't pick a better one for my brows. The gel formula itself is smooth and easy to apply without feeling too wet on the brows. I also really like that as it dries down it doesn't go crunchy and hard, which means you can layer it for fuller and darker brows. It's as simple as brush through and done, and who doesn't want brows that easy?

Lastly, we have the Brow Light which is the perfect brow bone and inner corner highlight. There seems to only be the single shade right now, which is Margarethe, a pearly pink shade. It comes in chubby stick form and I am a huge fan of the applicator and formula of the highlight itself. The formula is creamy and blendable but sets down so it is completely waterproof. The finish has a nice matte but pearlescent effect, leaving the brows looking lifted and eyes brighter. I love the finish and formula so much that I have found myself using it as a highlight just about everywhere from my cheekbones to cupids bow. It's a new personal holy grail for me and could give Benefits High Brow a run for its money any day of the week.

So there you have it, my thoughts on Zoeva's new brow picks. All very good indeed, and I can't help asking myself whats next to come from this genius brand? Maybe foundations? Who knows. Love...


*PR Samples, all opinions are my own. Refer to my disclaimer for more information.

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